Solutions
Retention that does not depend on a plastic card
Turn the transactions you already record into a reward programme customers can actually see, across every channel you sell through.
Business problem
Loyalty programmes fail at the edges
Most retail programmes work in one channel and break in the others. The card works in store, the account works online, and the two disagree about the balance.
Meanwhile the rules live in a checkout integration nobody wants to touch, so the programme never changes and customers stop noticing it.
Solution
One balance, every channel
Your systems record what happened — an order, a return, a visit — and reward rules decide what it is worth. The customer holds one wallet regardless of where the transaction occurred.
Marketing changes rules without a deployment, and every issuance stays attributable to the rule version that produced it.
Architecture
How it fits together
- Checkout01
Order events from web and store
- Rules02
Spend, frequency and category logic
- Wallet03
A single customer balance
- Redemption04
Applied at the till or basket
Representative scenario
A multi-location retailer with an online store
Point-of-sale and ecommerce both send order events. A rule issues a base rate on spend, with a category multiplier and a monthly cap. Refunds emit a reversal event, so the balance corrects itself without manual adjustment.
Redemption applies at checkout as a discount, and the ledger records both the redemption and the retirement of the asset.
This is an illustrative scenario showing how the platform would be applied. It is not a customer reference, and no figures in it are measured results.
Benefits
What changes for the business
One customer view
Store and online activity resolve to the same customer and the same balance.
Rules without releases
Campaign changes are configuration, not an engineering ticket.
Refunds handled
Reversals are part of the model rather than a support task.
Explainable balances
Any balance can be traced to the events and rule versions behind it.
Implementation time
A realistic sequence
- Setup
- Days 1–3
- First rules live
- Week 1
- Customer-facing
- Weeks 2–4
- Optimising
- Ongoing
Want to see this mapped to your business?
Describe what you run today and we will come back with the specific configuration rather than a generic deck.