Solutions
Incentives that live inside your product
Reward activation, habit and referral with the same events your product analytics already emit.
Business problem
Activation programmes are built twice
Product teams instrument events for analytics, then build a second, parallel system when they want to reward the same behaviour.
Referral logic in particular ends up as bespoke code with its own fraud problems and its own bugs.
Solution
Reuse the events you already emit
The events feeding your analytics can feed reward rules directly. Activation milestones, habit streaks and referrals become rule configuration.
Caps, idempotency and reversal are part of the engine, which removes most of the fraud surface a hand-rolled referral system creates.
Architecture
How it fits together
- Product01
Existing product events
- Rules02
Activation, habit, referral
- Wallet03
Account-level credit
- Billing04
Credit applied to a plan
Representative scenario
A B2B product improving activation
Completing onboarding, inviting a teammate and reaching first value each emit an event. Rules issue account credit against a monthly cap.
Referral rewards issue only after the referred account reaches its own activation milestone, which removes the incentive to create empty signups.
This is an illustrative scenario showing how the platform would be applied. It is not a customer reference, and no figures in it are measured results.
Benefits
What changes for the business
No second instrumentation
Analytics events and reward events are the same events.
Referral fraud reduced
Rewards depend on downstream behaviour, not signup.
Credit that reconciles
Account credit is ledger-backed rather than a database column.
Fast iteration
Growth teams change rules without shipping product code.
Implementation time
A realistic sequence
- Setup
- Days 1–3
- First rules live
- Week 1
- Customer-facing
- Weeks 2–4
- Optimising
- Ongoing
Want to see this mapped to your business?
Describe what you run today and we will come back with the specific configuration rather than a generic deck.